Record of Ningxia University Speech | Liu Dexian returned to his alma mater to share entrepreneurial stories

On May 21, Liu Dexian, general manager of GRL Electric, returned to his alma mater, Ningbo University, and gave a lecture on “Taking Root Down, Growing Up-My GRL Electric’s Entrepreneurship Sharing” at the Youth Lecture Hall of Ningbo University Business School. Based on the “rooting” accumulated in 20 years of entrepreneurshipconcept“, unveiling the transformation of enterprises from family workshops for 170 teachers and studentsExperience and insights of an invisible champion enterprise in the industry。

At the lecture site, Wu Min, Deputy Secretary of the Party Committee of the Business School of Ningbo University, extended a warm welcome to the arrival of alumni Liu Dexian on behalf of the college and presented him with a gift bearing the cultural characteristics of the school to express his sincere gratitude for his visit and sharing.

Teacher Zhu Fujian, chairman of the college’s labor union, teacher and counselor of the 97 economic management class, teacher Chen Bin, director of the alumni office, andSome students from the 97 Economic and Management Class also came to the scene.

in thisatmosphere is warmIn the in-depth dialogue,Liu ZongGolden sentences appear frequently:“It’s difficult to sit at home, but it’s a way to go out!”

[Nanjing University Memory: Business Thinking Foundations and Entrepreneurship Genes]

“The finance class allowed me to understand the life-and-death line of cash flow, and the statistics class taught me to use data to break the situation. “Standing on the podium of the business school, General Manager Liu disclosed the secret of his studies: he thoroughly studied every course during college and developed his all-round skills.

General Manager Liu said that university is to establish a knowledge and ability framework, and entering society is to fill up the content. In university, we must learn, summarize and review, laying the foundation for the future to hold multiple positions in technology, production, and sales;

“University is not about pouring knowledge into your head, but creating thinking scaffolds-only after you enter society will you realize how valuable this framework is! ”

[The true story of entrepreneurship: The rules of survival driven by customers]

▲ Breaking the game 0 to 1: The “three no” breakthrough in family workshops
When showing photos of the old factory in Wenzhou in 2003, Liu Dexian laughed at the “five noes”: no equipment, no technology, no team, no funds, and no customers.

“There is nothing but faith. If others can do it well, I will definitely do it well!” President Liu said that with his enthusiasm and focus on the industry, GRL went through the initial entrepreneurial period.

▶ All drivers are customer drivers

“There are gods on the scene, and customers have answers. Chatting with customers can create opportunities.“General Manager Liu said.

Customer change promotes enterprise change, based on the premise of achieving customers, changes are carried out around corporate strategy, organization, incentive mechanism, process, and corporate culture. In the process of change, we must adhere to it, make products well, achieve customers, stick to our industry, and achieve“One centimeter wide, one kilometer deep”。

Driven by this kind of core, Kinleller has achieved it in 20 years,”You have my excellence, but you don’t have my excellence.”

“Product upgrades follow customer upgrades, and customer changes force management changes. GRL moved the factory three times, moving physical space and upgrading strategic dimensions.“

[On-site Decoding: Manufacturing Break-through Methodology]

The juniors and sisters at Ningda Business School also actively participated in the sharing and raised their doubts to Senior Liu Dexian.

Question: “What are the three important nodes in Kinlyle’s development？”

General Manager Liu said: “Family workshops-solve survival problems; development zones-the stage of facing a large market; free factories-exploring transformation;” General Manager Liu also said that customer upgrades bring product upgrades, so the factory was moved three times. Yes, the dividends brought by the three developments, what really made GRL break through is:Market segmentation, differentiated management, branding strategy。

Question: “GRLInitial challengeswhat are“
General Manager Liu said: “The equipment is simple, the staff is small, there is no technology, and no management. I have multiple responsibilities, but I am the fastest efficient, have faith, and will definitely do a good job.”

“Others see difficulties, I see opportunities-I would rather believe false optimism than correct pessimism. Pessimists are always right, and optimists can succeed! “

General Manager Liu hopes that the students of Ning University can make good use of their college time, clarify their goals and plans, and enhance their own abilities. In the future, they can see Ning University students in more industries and become the backbone of social development!

Teacher Zhu Fujian, Chairman of the College Labor Union, Teacher and Counselor of the 97 Economic and Management Classalso carried outcomment，Teacher Zhu said that Liu DexianVery down-to-earth, put5People’s factory does it500people，is a very amazing thing., I wish Liu General Factory to grow bigger and bigger。